Funds transferred to Catalyst4Change

Lighting up Faces. A group of young pupils get their first peek at the world of computers and the internet. Thanks to John Uwaeke’s two step charity, children in rural Nigeria receive basic training and some of these receive further support to become a trainer themselves. The charity Catalyst4Change also supplies laptops. Want to know more? 

CHF 2000 was transferred to Catalyst4Change this week. IM alumnus John Uwaeke’s charity aims to significantly improve opportunities for children in rural Nigeria by supplying laptops and training in basic IT*.  The IM Alumni Association held a charity auction, Bid for a Boss, in April to support this initiative.

Just over CHF 3000 was raised at the auction where 15 bosses offered an amazing range of opportunities. (We’ll keep reporting on those redeemed bids.)

The remainder of the funds will cover other association events and the IM Alumni Graduation Prize which recognizes the social contributions to the IM community.  IM bachelor students in their 3rd year are currently nominating fellow students who have helped their class, students or the school over the years. The prize is announced and awarded at Graduation (which will be on 6 October this year).

  • If you missed out on the event but want to donate to this good cause you can deposit money in account number 40-000061-4, Basler Kantonalbank, 4002 Basel.  IBAN CH11 0077 0253 5963 8200 1 770.  Aternatively, if you have laptops still in good working order and are willing to donate these, contact John directly.
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Alumni panel evaluate Marketing presentations

Four alumni helped Prof Dr Barbara Miller (far right) assess Marketing student presentations: From left Fabian Stutz, Samuel Bühlmann, Haris Besic and Stefanie Pauli.

Major Marketing students yesterday were tasked with pithcing their marketing strategies to a fictitious board considering launching an eco-engine oil.  The board comprised four alumni, all from now working in the fields of marketing or communication. Ten teams of students delivered several different pitches each and received immediate feedback from both the panel and Marketing professor Barbara Miller.

“Hard work but really interesting,” was the consensus among the panel of alumni:  Haris Besic (IM Alumnus now a marketing intern at the Swisscom Academy), Samuel Bühlman (IM Alumnus, now wokring in Marketing and Communication for Innovation as   Business Developer at Olyfia), Fabian Stutz (Alumnus Betriebsökonomie, now Head of Sales at Robotec Solutions AG), and Stefanie Pauli (IM Alumna, now trimedial journalist at SRF).

For the 6th semester students this was the final session of their intense Major Marketing course:  they received their tasks in the morning and presented in the afternoon.  A fitting end to both the intense day and the semester was an informal apero.

 

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Boats, wine, cake, marketing: winning bid redeemed

From left Prof Dr Nikolina Fuduric who offered the outing to winners Enzo Scannella, a visiting professor from  University of Palermo and two visiting students from Mexico Diego Aguilar Ortega and Juan Arellano Mendoza.

A boat ride, sunshine, wine and chatting about marketing – Prof Dr Nikolina Fuduric’s offer at the Bid for a Boss was actually auctioned off twice and raised CHF 440 for C4C. “Winners” were visiting professor Enzo Scannella from partner University of Palermo and then visiting students Diego Aguilar Ortega and Juan Arellano Mendoza from Mexico.

The foursome all reported having a wonderful afternoon with the boat ride, wine, coffee and cake forming a great background to lively and interesting discussion.  The offer was one of 15 up for auction at the Bid for a Boss 2017 event which raised over CHF 3000 for both the C4C charity set up by alumnus John Uwaeke to support children’s education in rual Nigeria and for the IM Alumni Graduation prize.

(In case you were wondering – we hope to forward the funds to C4C within the next days – we were waiting for all the bids made to be paid into our account.)

 

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Four Alumni on Marketing Major evaluation panel

IM Alumna Stefanie Pauli and Marketing professor Nikolina Fuduric (Photo: Kierin Mulholland)

Four IM alumni return to their alma mater next week to evaluate Marketing Major students’ final presentations. Stefanie Pauli, Fabian Stutz, Haris Besic and Samuel Bühlmann were invited by Prof Dr Nikolina Fuduric to support her in providing students feedback and an evaluation on Thursday, 8 June at the OVR campus.

In their 6th semester, the Marketing students worked on a capstone case based on an engine oil that has sustainable properties. They were given a written assignment on how to launch such an US American product on the Swiss market and develop a marketing plan. On  8 June they receive  instructions in the morning on a presentation they have to develop to give in the afternoon in front of the panel. Stefanie Pauli (graduated 2014) is now a journalist with SRF, Fabian Stutz (graduated 2016) is now Head of Sales at Robotec Solutions, Haris Besic (graduated 2016) is a Marketing Intern at Swisscom and Samuel Bühlmann (graduated 2013) is a Business Developer at Olyfia.

“With this capstone course and case, we’re trying to bring a balance of knowing, doing and being in marketing and as a business professional, ” says Nikolina Fururic. “Our classroom philosophy has a holistic bent where we try to think as inter-disciplinarily as possible so that the students can see that their decisions have impact on a lot of fronts…sometimes even unexpected ones. We have a big focus on being able to use the knowledge they’ve developed so that they can go into the business world confident that they are agile thinkers and problem solvers.”

From 16:15 there will be an apero.

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#ThrowbackThursday: Raïna Rasper

The Insight China volleyball team (From left: Kim Quy Ly, Philippe Gutekunst, Fabienne Wheeler, Patric Buess, Nadine Hügli, Raïna Rasper, Inna Schaffner) get ready to play Lanzhou students in a volleyball match. This was before the Snow Beer tour.

We had all been looking forward to the tour of the Snow Beer factory during our Insight China on-site seminar in 2009.  While in the northern Gansu province we were shown around the Lanzhou Snow Brewery.  We were lead over a sort of bridge, a high pathway under the building’s roof, it was 35 degrees and we were all soaking wet in our business suits.  There was no air-conditioning and so we were really beginning to look forward to having a taste of the cold “snow” beer, such a promising name!  They then took us to a sort of bistro where at last we got a glass of beer.  Imagine the disappointment when it turned out to be a glass of quite warm, well, lukewarm beer!  It seems that around that area in China warm beer is much preferred. We could have cried outright, but had to laugh afterwards – it was a memorable moment.

Raïna Rasper today

Graduated Bsc IM in 2009

Now For many years I worked mostly as project and marketing manager for Cendres+Métaux, a medical device company. I was engaged for a development project of a medical device, a vascular access for patients with chronic kidney disease. The product idea was born between two clinic directors at the University Hospital in Berne. The kidney specialist had a problem and the Ear-Nose-Throat surgeon presented him with a solution – this is how they came up with a very innovative product idea: the first bone anchored vascular access for haemodialysis. To me it was a unique opportunity to enter a project like this at the earliest stage possible. It took five years of development before entering clinical trials. Now, two years into it we’re finally able to prepare the market launch.

This is now what I am doing and loving – the mother company is currently in the process of setting up a new enterprise, called Diavantis, and I am the product manager.  This is challenging, diverse and exciting at the same time. It’s genuine start-up work. We’re building up our own brand, creating the company name, image and identity and also of course building the product brand, not only of this one device but also thinking ahead by innovating the next  product generation.  What I really like is that we’re in a small team of 7 people and together we’re creating something so meaningful and important, because if successfully launched the product could help to increase the quality of life for a great amount of people suffering from end-stage renal disease. I also get to do a great variety of tasks, such as product documentation, instructions for use, surgical guidelines etc…  I compare it to childbirth – I’ve carried this baby, so to speak, for over 8 years.  It’s a hell of a ride.

How did studying IM help? Certainly when I first started working, having all the business knowledge, knowing how to write a business plan, do marketing research, create a supply network – all of this was relevant for me.  But what I valued most was that we’d already gained experience during our studies in dealing with international partners and different cultures.

After graduation Raïna went straight to Cendres+Metaux, in Biel. She started a MSc in Life Sciences over a year ago and is currently working on her thesis in the field of Urban Ecology.  Raïna also still practises Tae Kwon Do – she was on the Swiss National Team until 2015 and was a frequent national champion.  Now she’s back to practicing the sport in her club and enjoys teaching the younger generation.  Get back in touch with Raïna on LinkedIn

 

 

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More Bid for a Boss pix

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More wonderful photos of the Bid for a Boss event.  These are all by Kierin Mulholland – thanks so much Kierin – and we’ve put them in a separate slider to the previous ones from Corinne Köpfli.

We’ll soon upload the entire photo collection.

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Thank you, all of you, for such a great event

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Over CHF 3 000 was raised for disadvantaged youth in rural Nigeria and for the IM Alumni graduation prize at the Bid for a Boss event on Thursday 27 April.  Fifteen bosses, all offering unique opportunities, went under the hammer with most of the proceeds going to a charity set up by alumnus John Uwaeke.  Apart from the entertaining auction (thank you, Robert) there was time to network and have fun.

Supporting this event were loads of others: Pernod Ricard sponsored with a great bar and mixologist, and food (soups, ice cream, nibbles) were offered.  Student volunteers manned the bar.  And two photographers (Corinne Köpfli and Kierin Mulholland) documented it all.

We’ll be posting more soon to give you the details of the fundraising and what happened next when the “winners” called in their bids. There were also separate donations of money and laptops to C4C, some bosses offered a second service and there are more pix in the pipeline – so there’s loads to still let you know about.  Meanwhile, all we can say, is a very big thank you to all of you.

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The Catalogue is Out

So here’s the full catalogue: 15 bosses offering unique oppotunities.  Highlights include: personal consulting from an SRF economics reporter including a visit to a TVshow such as Arena or Sportpanorama, a 2-day excursion to Brussels (flights and accommodation included) to sit in on a workshop on Swiss-EU relations, a day in a communications agency, behind the scenes at a hotel including learning how to make ice-cream,  joining a CEO on  a visit to Europe’s largest tradeshow in Nürnberg…..

2017 Bid for a Boss Event_programme and auction catalogue

For those of you who can’t make it but would love to win one of these opportunities: mail us at alumni.bsc-im.business@fhnw.ch to set up phone bidding on the night.

Bid for a Boss, 27 April from 1830.  Register here or on Facebook

 

 

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