Boats, wine, cake, marketing: winning bid redeemed

From left Prof Dr Nikolina Fuduric who offered the outing to winners Enzo Scannella, a visiting professor from  University of Palermo and two visiting students from Mexico Diego Aguilar Ortega and Juan Arellano Mendoza.

A boat ride, sunshine, wine and chatting about marketing – Prof Dr Nikolina Fuduric’s offer at the Bid for a Boss was actually auctioned off twice and raised CHF 440 for C4C. “Winners” were visiting professor Enzo Scannella from partner University of Palermo and then visiting students Diego Aguilar Ortega and Juan Arellano Mendoza from Mexico.

The foursome all reported having a wonderful afternoon with the boat ride, wine, coffee and cake forming a great background to lively and interesting discussion.  The offer was one of 15 up for auction at the Bid for a Boss 2017 event which raised over CHF 3000 for both the C4C charity set up by alumnus John Uwaeke to support children’s education in rual Nigeria and for the IM Alumni Graduation prize.

(In case you were wondering – we hope to forward the funds to C4C within the next days – we were waiting for all the bids made to be paid into our account.)

 

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Four Alumni on Marketing Major evaluation panel

IM Alumna Stefanie Pauli and Marketing professor Nikolina Fuduric (Photo: Kierin Mulholland)

Four IM alumni return to their alma mater next week to evaluate Marketing Major students’ final presentations. Stefanie Pauli, Fabian Stutz, Haris Besic and Samuel Bühlmann were invited by Prof Dr Nikolina Fuduric to support her in providing students feedback and an evaluation on Thursday, 8 June at the OVR campus.

In their 6th semester, the Marketing students worked on a capstone case based on an engine oil that has sustainable properties. They were given a written assignment on how to launch such an US American product on the Swiss market and develop a marketing plan. On  8 June they receive  instructions in the morning on a presentation they have to develop to give in the afternoon in front of the panel. Stefanie Pauli (graduated 2014) is now a journalist with SRF, Fabian Stutz (graduated 2016) is now Head of Sales at Robotec Solutions, Haris Besic (graduated 2016) is a Marketing Intern at Swisscom and Samuel Bühlmann (graduated 2013) is a Business Developer at Olyfia.

“With this capstone course and case, we’re trying to bring a balance of knowing, doing and being in marketing and as a business professional, ” says Nikolina Fururic. “Our classroom philosophy has a holistic bent where we try to think as inter-disciplinarily as possible so that the students can see that their decisions have impact on a lot of fronts…sometimes even unexpected ones. We have a big focus on being able to use the knowledge they’ve developed so that they can go into the business world confident that they are agile thinkers and problem solvers.”

From 16:15 there will be an apero.

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#ThrowbackThursday: Raïna Rasper

The Insight China volleyball team (From left: Kim Quy Ly, Philippe Gutekunst, Fabienne Wheeler, Patric Buess, Nadine Hügli, Raïna Rasper, Inna Schaffner) get ready to play Lanzhou students in a volleyball match. This was before the Snow Beer tour.

We had all been looking forward to the tour of the Snow Beer factory during our Insight China on-site seminar in 2009.  While in the northern Gansu province we were shown around the Lanzhou Snow Brewery.  We were lead over a sort of bridge, a high pathway under the building’s roof, it was 35 degrees and we were all soaking wet in our business suits.  There was no air-conditioning and so we were really beginning to look forward to having a taste of the cold “snow” beer, such a promising name!  They then took us to a sort of bistro where at last we got a glass of beer.  Imagine the disappointment when it turned out to be a glass of quite warm, well, lukewarm beer!  It seems that around that area in China warm beer is much preferred. We could have cried outright, but had to laugh afterwards – it was a memorable moment.

Raïna Rasper today

Graduated Bsc IM in 2009

Now For many years I worked mostly as project and marketing manager for Cendres+Métaux, a medical device company. I was engaged for a development project of a medical device, a vascular access for patients with chronic kidney disease. The product idea was born between two clinic directors at the University Hospital in Berne. The kidney specialist had a problem and the Ear-Nose-Throat surgeon presented him with a solution – this is how they came up with a very innovative product idea: the first bone anchored vascular access for haemodialysis. To me it was a unique opportunity to enter a project like this at the earliest stage possible. It took five years of development before entering clinical trials. Now, two years into it we’re finally able to prepare the market launch.

This is now what I am doing and loving – the mother company is currently in the process of setting up a new enterprise, called Diavantis, and I am the product manager.  This is challenging, diverse and exciting at the same time. It’s genuine start-up work. We’re building up our own brand, creating the company name, image and identity and also of course building the product brand, not only of this one device but also thinking ahead by innovating the next  product generation.  What I really like is that we’re in a small team of 7 people and together we’re creating something so meaningful and important, because if successfully launched the product could help to increase the quality of life for a great amount of people suffering from end-stage renal disease. I also get to do a great variety of tasks, such as product documentation, instructions for use, surgical guidelines etc…  I compare it to childbirth – I’ve carried this baby, so to speak, for over 8 years.  It’s a hell of a ride.

How did studying IM help? Certainly when I first started working, having all the business knowledge, knowing how to write a business plan, do marketing research, create a supply network – all of this was relevant for me.  But what I valued most was that we’d already gained experience during our studies in dealing with international partners and different cultures.

After graduation Raïna went straight to Cendres+Metaux, in Biel. She started a MSc in Life Sciences over a year ago and is currently working on her thesis in the field of Urban Ecology.  Raïna also still practises Tae Kwon Do – she was on the Swiss National Team until 2015 and was a frequent national champion.  Now she’s back to practicing the sport in her club and enjoys teaching the younger generation.  Get back in touch with Raïna on LinkedIn

 

 

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More Bid for a Boss pix

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More wonderful photos of the Bid for a Boss event.  These are all by Kierin Mulholland – thanks so much Kierin – and we’ve put them in a separate slider to the previous ones from Corinne Köpfli.

We’ll soon upload the entire photo collection.

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Thank you, all of you, for such a great event

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Over CHF 3 000 was raised for disadvantaged youth in rural Nigeria and for the IM Alumni graduation prize at the Bid for a Boss event on Thursday 27 April.  Fifteen bosses, all offering unique opportunities, went under the hammer with most of the proceeds going to a charity set up by alumnus John Uwaeke.  Apart from the entertaining auction (thank you, Robert) there was time to network and have fun.

Supporting this event were loads of others: Pernod Ricard sponsored with a great bar and mixologist, and food (soups, ice cream, nibbles) were offered.  Student volunteers manned the bar.  And two photographers (Corinne Köpfli and Kierin Mulholland) documented it all.

We’ll be posting more soon to give you the details of the fundraising and what happened next when the “winners” called in their bids. There were also separate donations of money and laptops to C4C, some bosses offered a second service and there are more pix in the pipeline – so there’s loads to still let you know about.  Meanwhile, all we can say, is a very big thank you to all of you.

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The Catalogue is Out

So here’s the full catalogue: 15 bosses offering unique oppotunities.  Highlights include: personal consulting from an SRF economics reporter including a visit to a TVshow such as Arena or Sportpanorama, a 2-day excursion to Brussels (flights and accommodation included) to sit in on a workshop on Swiss-EU relations, a day in a communications agency, behind the scenes at a hotel including learning how to make ice-cream,  joining a CEO on  a visit to Europe’s largest tradeshow in Nürnberg…..

2017 Bid for a Boss Event_programme and auction catalogue

For those of you who can’t make it but would love to win one of these opportunities: mail us at alumni.bsc-im.business@fhnw.ch to set up phone bidding on the night.

Bid for a Boss, 27 April from 1830.  Register here or on Facebook

 

 

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#ThrowbackThursday: Oliver Ivisic

Enjoying life and the semester abroad in Madrid: Oliver and Eva Vaquero (far right) who later came for a semester to Olten.

“Due to personal challenges I didn’t expect to be going on a semester abroad. But then the situation changed and everyone at the school helped me still organise an exchange in Madrid.  So I left, having had a very tough time for over a year without any high expectations. However, this exchange had a very positive influence and helped me to recover. I began to meet great people from many different cultures who despite speaking different languages somehow all understood each other. I am still in contact with some of them. Suddenly I was living a different life, I was getting back to normal and regaining my motivation.  This semester was life-changing for me.”

Oliver Ivisic

Graduated BSc IM 2010

Now  Finance Project Lead at Hirslanden

“Hirslanden is a big company with 16 hospitals – I’d known it for a long time as my mother worked as a nurse for them. I’m in the corporate office and am part of the finance project team in a multi-million project to centralise parts of these unique, independent hospitalsI love it as it enables me to network with many people, develop my project management skills and deepen my knowledge of financial business topics.  Beforehand, as a management consultant, I was an external and I really appreciate having an internal position.  There are similarities but now all my clients are within the same organisation and we’re all in transition together. I want to develop my own USP’s within the next few years and even in the short time I’ve been here, and with great team support I’ve already managed to move this project forward which is very rewarding.”#

How did studying IM help? “Basically it gave me a great education – I didn’t realise the full value of such an education until much later.  We all got amazing opportunities.  For me one of the stand-outs was going to India for my Bachelor thesis.  FAIRMED wanted a cost analysis and a breakdown of funds sent to India.  A relatively easy task technically – the challenge lay in obtaining the information from the many different people in India.  I spent six weeks in a fairly rural area in India which was quite isolated and then travelled to Mumbai to meet with a friend and fellow student: suddenly I was surrounded by more people than you can imagine.”

After graduation Oliver followed his Bachelor with an MA in Banking and Finance at the University of St Gallen and then worked for over three years as a Management Consultant for Vectoris AG before starting with Hirslanden last December.

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Bid for a Boss: Kelechi’s Story

Kelechi Madu. Paying forward.

This is Kelechi Madu. He is 17 years old and comes from a humble family in a rural community in eastern Nigeria.  Normally, he would have completed primary school and probably become a child labourer. Secondary school or university would have been very difficult if not impossible.  John Uwaeke heard about the bright young man and sponsored him through secondary school. This year he will sit his final examinations. Kelechi hopes to study Electrical Engineering or Civil Engineering at university.

It takes more than this diploma though:  Kelechi received the opportunity to do a computer course and through the Buddy2Buddy (B2B) initiative he was then given a laptop and trained as a trainer.  He is now one of 2 pioneer instructors who are a vital link in the Catalyst4Change programme. It is not enough to simply collect or buy second-hand laptops and donate these to remote and poor communities and schools in eastern Nigeria: the children need to be taught how to use them.

Without B2B or C4C, Kelechi would not have been able to develop his tenacity for learning and his innate leadership abilities.  Without a laptop, or computer skills, he would have little chance of competing for a place at university.   His self-esteem has blossomed, he is training other young people in IT and through that more youngsters will have better chances to succeed at school but also to have options to stay and work in their communities and not join the many who are forced to seek work in the cities.

Bid for a Boss.  27 April.  Register now.  And bid generously.

Free entry.  Bar (including a mixologist) and soup from the Suppenstube at reasonable prices. Nibbles and ice-cream for free.

Register here or on Facebook

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