Alumni panel evaluate Marketing presentations

Four alumni helped Prof Dr Barbara Miller (far right) assess Marketing student presentations: From left Fabian Stutz, Samuel Bühlmann, Haris Besic and Stefanie Pauli.

Major Marketing students yesterday were tasked with pithcing their marketing strategies to a fictitious board considering launching an eco-engine oil.  The board comprised four alumni, all from now working in the fields of marketing or communication. Ten teams of students delivered several different pitches each and received immediate feedback from both the panel and Marketing professor Barbara Miller.

“Hard work but really interesting,” was the consensus among the panel of alumni:  Haris Besic (IM Alumnus now a marketing intern at the Swisscom Academy), Samuel Bühlman (IM Alumnus, now wokring in Marketing and Communication for Innovation as   Business Developer at Olyfia), Fabian Stutz (Alumnus Betriebsökonomie, now Head of Sales at Robotec Solutions AG), and Stefanie Pauli (IM Alumna, now trimedial journalist at SRF).

For the 6th semester students this was the final session of their intense Major Marketing course:  they received their tasks in the morning and presented in the afternoon.  A fitting end to both the intense day and the semester was an informal apero.

 

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Four Alumni on Marketing Major evaluation panel

IM Alumna Stefanie Pauli and Marketing professor Nikolina Fuduric (Photo: Kierin Mulholland)

Four IM alumni return to their alma mater next week to evaluate Marketing Major students’ final presentations. Stefanie Pauli, Fabian Stutz, Haris Besic and Samuel Bühlmann were invited by Prof Dr Nikolina Fuduric to support her in providing students feedback and an evaluation on Thursday, 8 June at the OVR campus.

In their 6th semester, the Marketing students worked on a capstone case based on an engine oil that has sustainable properties. They were given a written assignment on how to launch such an US American product on the Swiss market and develop a marketing plan. On  8 June they receive  instructions in the morning on a presentation they have to develop to give in the afternoon in front of the panel. Stefanie Pauli (graduated 2014) is now a journalist with SRF, Fabian Stutz (graduated 2016) is now Head of Sales at Robotec Solutions, Haris Besic (graduated 2016) is a Marketing Intern at Swisscom and Samuel Bühlmann (graduated 2013) is a Business Developer at Olyfia.

“With this capstone course and case, we’re trying to bring a balance of knowing, doing and being in marketing and as a business professional, ” says Nikolina Fururic. “Our classroom philosophy has a holistic bent where we try to think as inter-disciplinarily as possible so that the students can see that their decisions have impact on a lot of fronts…sometimes even unexpected ones. We have a big focus on being able to use the knowledge they’ve developed so that they can go into the business world confident that they are agile thinkers and problem solvers.”

From 16:15 there will be an apero.

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#Throwback Thursday, JP Persico

It's spot JP-time! Anyone found him - three times?

It’s spot JP-time! Anyone found him – three times?

“I organised a trip for the exchange students to the Jungfraujoch – we had such a great time.  The setup of the Student Council was to organize events with the exchange students that fostered inclusion into the general student body and the exploration of Switzerland.  Everyone helped to make the students from abroad comfortable and participated in these great days out.  What’s amazing is that these experiences have led to long-lasting friendships.  Just recently I was visited here in Chicago by a former exchange student from Germany.”

JP Persico

JP Persico

Graduated BSc IM 2008

 Now Manager Digital Innovation and Strategy for Bosch North America

“I really enjoy innovating new pathways which can lead to improved business results. Currently I’m leading the digital marketing teams and digital innovation at our Automotive Aftermarket division here in North America, where we are developing new strategies to increase our digitally derived business from a single digit percentage point to 20% in the next three years.  I’m based in Chicago and my organization spans three countries, so I’m working with many different teams to create a focal point.  We’ve created new business models to tackle the disruption our market will face in the next few year and are continuously innovating our approaches to achieve the highest possible success.”

How did studying IM help? “When I look back, what I really enjoyed was the diversity in the classroom.  Not only the exchange students from abroad but also all the different experiences everyone brought along. The fact that people came from different backgrounds and trades made the learning experience even more substantial.  I was involved in the Students Council and also led with two other Students the project Insight China in 2008. The management of Insight China was a boost to my career start after the IM program.  The creativity involved in the sponsorship models we built and the responsibility given as a student equipped me with the right tools to start my job in marketing consulting.  So I was able to grow my career much more quickly than would normally have been possible. All in all the time at UAS NW/FHNW was amazing, the friendships and experiences were timeless and the semester abroad helped my Spanish and introduced me to my now wife from the United States!”

Post-Graduation JP started as a Junior Consultant with Futurecom interactive AG in Switzerland and after two years was promoted to Consultant where he consolidated his expertise in digital marketing including account management for such companies as Ford (Switzerland) Lindt & Sprüngli (International) and Colgate-Palmolive (Europe). He moved to Bosch in Chicago in 2012.  He’s currently close to completing his Executive MBA at Northwestern University’s Kellogg’s School of Management.

Want to catch up with JP? You’ll find him on our LinkedIn group.

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A Day in the Life of Mathias Binswanger

Prof Dr Mathias Binswanger is on the bakc page of the latest Sextant

Prof Dr Mathias Binswanger is on the back page of the latest Sextant

The latest edition of The Sextant includes A Day in the Life of Mathias Binswanger – so this allows you to get updated on what your former professor is doing.    There’s also news about what the ESN (former Tutoring Team) are doing and an interview with some students now in the newly-launched BSc in Business Information Technology- taught entirely in English (following in IM’s footsteps).

 

You can download The Sextant here  and it’s also the place with other news from the School of Business.

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