Boats, wine, cake, marketing: winning bid redeemed

From left Prof Dr Nikolina Fuduric who offered the outing to winners Enzo Scannella, a visiting professor from  University of Palermo and two visiting students from Mexico Diego Aguilar Ortega and Juan Arellano Mendoza.

A boat ride, sunshine, wine and chatting about marketing – Prof Dr Nikolina Fuduric’s offer at the Bid for a Boss was actually auctioned off twice and raised CHF 440 for C4C. “Winners” were visiting professor Enzo Scannella from partner University of Palermo and then visiting students Diego Aguilar Ortega and Juan Arellano Mendoza from Mexico.

The foursome all reported having a wonderful afternoon with the boat ride, wine, coffee and cake forming a great background to lively and interesting discussion.  The offer was one of 15 up for auction at the Bid for a Boss 2017 event which raised over CHF 3000 for both the C4C charity set up by alumnus John Uwaeke to support children’s education in rual Nigeria and for the IM Alumni Graduation prize.

(In case you were wondering – we hope to forward the funds to C4C within the next days – we were waiting for all the bids made to be paid into our account.)

 

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Four Alumni on Marketing Major evaluation panel

IM Alumna Stefanie Pauli and Marketing professor Nikolina Fuduric (Photo: Kierin Mulholland)

Four IM alumni return to their alma mater next week to evaluate Marketing Major students’ final presentations. Stefanie Pauli, Fabian Stutz, Haris Besic and Samuel Bühlmann were invited by Prof Dr Nikolina Fuduric to support her in providing students feedback and an evaluation on Thursday, 8 June at the OVR campus.

In their 6th semester, the Marketing students worked on a capstone case based on an engine oil that has sustainable properties. They were given a written assignment on how to launch such an US American product on the Swiss market and develop a marketing plan. On  8 June they receive  instructions in the morning on a presentation they have to develop to give in the afternoon in front of the panel. Stefanie Pauli (graduated 2014) is now a journalist with SRF, Fabian Stutz (graduated 2016) is now Head of Sales at Robotec Solutions, Haris Besic (graduated 2016) is a Marketing Intern at Swisscom and Samuel Bühlmann (graduated 2013) is a Business Developer at Olyfia.

“With this capstone course and case, we’re trying to bring a balance of knowing, doing and being in marketing and as a business professional, ” says Nikolina Fururic. “Our classroom philosophy has a holistic bent where we try to think as inter-disciplinarily as possible so that the students can see that their decisions have impact on a lot of fronts…sometimes even unexpected ones. We have a big focus on being able to use the knowledge they’ve developed so that they can go into the business world confident that they are agile thinkers and problem solvers.”

From 16:15 there will be an apero.

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#ThrowbackThursday: Raïna Rasper

The Insight China volleyball team (From left: Kim Quy Ly, Philippe Gutekunst, Fabienne Wheeler, Patric Buess, Nadine Hügli, Raïna Rasper, Inna Schaffner) get ready to play Lanzhou students in a volleyball match. This was before the Snow Beer tour.

We had all been looking forward to the tour of the Snow Beer factory during our Insight China on-site seminar in 2009.  While in the northern Gansu province we were shown around the Lanzhou Snow Brewery.  We were lead over a sort of bridge, a high pathway under the building’s roof, it was 35 degrees and we were all soaking wet in our business suits.  There was no air-conditioning and so we were really beginning to look forward to having a taste of the cold “snow” beer, such a promising name!  They then took us to a sort of bistro where at last we got a glass of beer.  Imagine the disappointment when it turned out to be a glass of quite warm, well, lukewarm beer!  It seems that around that area in China warm beer is much preferred. We could have cried outright, but had to laugh afterwards – it was a memorable moment.

Raïna Rasper today

Graduated Bsc IM in 2009

Now For many years I worked mostly as project and marketing manager for Cendres+Métaux, a medical device company. I was engaged for a development project of a medical device, a vascular access for patients with chronic kidney disease. The product idea was born between two clinic directors at the University Hospital in Berne. The kidney specialist had a problem and the Ear-Nose-Throat surgeon presented him with a solution – this is how they came up with a very innovative product idea: the first bone anchored vascular access for haemodialysis. To me it was a unique opportunity to enter a project like this at the earliest stage possible. It took five years of development before entering clinical trials. Now, two years into it we’re finally able to prepare the market launch.

This is now what I am doing and loving – the mother company is currently in the process of setting up a new enterprise, called Diavantis, and I am the product manager.  This is challenging, diverse and exciting at the same time. It’s genuine start-up work. We’re building up our own brand, creating the company name, image and identity and also of course building the product brand, not only of this one device but also thinking ahead by innovating the next  product generation.  What I really like is that we’re in a small team of 7 people and together we’re creating something so meaningful and important, because if successfully launched the product could help to increase the quality of life for a great amount of people suffering from end-stage renal disease. I also get to do a great variety of tasks, such as product documentation, instructions for use, surgical guidelines etc…  I compare it to childbirth – I’ve carried this baby, so to speak, for over 8 years.  It’s a hell of a ride.

How did studying IM help? Certainly when I first started working, having all the business knowledge, knowing how to write a business plan, do marketing research, create a supply network – all of this was relevant for me.  But what I valued most was that we’d already gained experience during our studies in dealing with international partners and different cultures.

After graduation Raïna went straight to Cendres+Metaux, in Biel. She started a MSc in Life Sciences over a year ago and is currently working on her thesis in the field of Urban Ecology.  Raïna also still practises Tae Kwon Do – she was on the Swiss National Team until 2015 and was a frequent national champion.  Now she’s back to practicing the sport in her club and enjoys teaching the younger generation.  Get back in touch with Raïna on LinkedIn

 

 

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The Catalogue is Out

So here’s the full catalogue: 15 bosses offering unique oppotunities.  Highlights include: personal consulting from an SRF economics reporter including a visit to a TVshow such as Arena or Sportpanorama, a 2-day excursion to Brussels (flights and accommodation included) to sit in on a workshop on Swiss-EU relations, a day in a communications agency, behind the scenes at a hotel including learning how to make ice-cream,  joining a CEO on  a visit to Europe’s largest tradeshow in Nürnberg…..

2017 Bid for a Boss Event_programme and auction catalogue

For those of you who can’t make it but would love to win one of these opportunities: mail us at alumni.bsc-im.business@fhnw.ch to set up phone bidding on the night.

Bid for a Boss, 27 April from 1830.  Register here or on Facebook

 

 

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#ThrowbackThursday: Oliver Ivisic

Enjoying life and the semester abroad in Madrid: Oliver and Eva Vaquero (far right) who later came for a semester to Olten.

“Due to personal challenges I didn’t expect to be going on a semester abroad. But then the situation changed and everyone at the school helped me still organise an exchange in Madrid.  So I left, having had a very tough time for over a year without any high expectations. However, this exchange had a very positive influence and helped me to recover. I began to meet great people from many different cultures who despite speaking different languages somehow all understood each other. I am still in contact with some of them. Suddenly I was living a different life, I was getting back to normal and regaining my motivation.  This semester was life-changing for me.”

Oliver Ivisic

Graduated BSc IM 2010

Now  Finance Project Lead at Hirslanden

“Hirslanden is a big company with 16 hospitals – I’d known it for a long time as my mother worked as a nurse for them. I’m in the corporate office and am part of the finance project team in a multi-million project to centralise parts of these unique, independent hospitalsI love it as it enables me to network with many people, develop my project management skills and deepen my knowledge of financial business topics.  Beforehand, as a management consultant, I was an external and I really appreciate having an internal position.  There are similarities but now all my clients are within the same organisation and we’re all in transition together. I want to develop my own USP’s within the next few years and even in the short time I’ve been here, and with great team support I’ve already managed to move this project forward which is very rewarding.”#

How did studying IM help? “Basically it gave me a great education – I didn’t realise the full value of such an education until much later.  We all got amazing opportunities.  For me one of the stand-outs was going to India for my Bachelor thesis.  FAIRMED wanted a cost analysis and a breakdown of funds sent to India.  A relatively easy task technically – the challenge lay in obtaining the information from the many different people in India.  I spent six weeks in a fairly rural area in India which was quite isolated and then travelled to Mumbai to meet with a friend and fellow student: suddenly I was surrounded by more people than you can imagine.”

After graduation Oliver followed his Bachelor with an MA in Banking and Finance at the University of St Gallen and then worked for over three years as a Management Consultant for Vectoris AG before starting with Hirslanden last December.

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Boss#2: Talk with Melanie about Controlling

Melanie Auer, Head of Controlling at Roche Pharma

Melanie Auer is Head of Controlling at Roche Pharma.  And she’s our Boss#2.  She’s been with Roche since graduating from BSc IM in 2011 – including six months in India helping to establish the controlling unit there.

Bid for her on 27 April #BidforaBoss and get individual time with her to talk about controlling, networking and planning your development.  Drinks in the Pebbles Bar – that’s the one at the top of the Roche tower – are included.

Sign up here or on Facebook

By the way – there will be something pretty special to eat and drink on the night – we’ll tell you more next week

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Introducing Boss #1: Monika and Innovation

Over the next weeks, we’ll be introducing a few of the many bosses up for auction at the Bid for a Boss event on 27 April.  Don’t forget to register either here or on Facebook

Boss # 1: Monika Blaser, Head of the Innovation Lab at PostFinance

Monika offers a tour of the innovation lab to get insights into the innovation process and the toolbox PostFinance uses. The highest bidder can “participate in a workshop for a current innovation project to check out how we foster innovation. Depending on interests you can also participate in a pitching event, get feedback from the audience for your own business idea or go to the pitching clinic to improve your own pitching skills. ½ a day, lunch/Apéro included.”

And even if you don’t win the bid, you can meet Monika during networking activities.

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27 April in Olten: Build your network, build their future

It’s back.  An evening of catching up with former classmates, networking with other alumni, and having a pop at winning exclusive time with an interesting “boss” who will  inspire, advise or coach you. And if you don’t win – well, there’s a chance to get to know them during speed-networking or networking bingo.  Yah.

We have 15 amazing high-flyers offering unique opportunities (see auction catalogue).  And remember- this is for charity.  This time we’re paying forward by sponsoring alumnus John Uwaeke’s Catalyst4Change which aims to empower children in rural Nigeria by providing laptops and IT training.  Have a look at the video and you’ll see the need for this.

Sign up using the contact form below or go to our Facebook page and sign up for the event there.

Big for a Boss: 7pm – 10.30 pm, Thursday 27 April, Atrium B, Campus OVR in Olten (bar opens from 6.30 pm)

 

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#Throwback Thursday, JP Persico

It's spot JP-time! Anyone found him - three times?

It’s spot JP-time! Anyone found him – three times?

“I organised a trip for the exchange students to the Jungfraujoch – we had such a great time.  The setup of the Student Council was to organize events with the exchange students that fostered inclusion into the general student body and the exploration of Switzerland.  Everyone helped to make the students from abroad comfortable and participated in these great days out.  What’s amazing is that these experiences have led to long-lasting friendships.  Just recently I was visited here in Chicago by a former exchange student from Germany.”

JP Persico

JP Persico

Graduated BSc IM 2008

 Now Manager Digital Innovation and Strategy for Bosch North America

“I really enjoy innovating new pathways which can lead to improved business results. Currently I’m leading the digital marketing teams and digital innovation at our Automotive Aftermarket division here in North America, where we are developing new strategies to increase our digitally derived business from a single digit percentage point to 20% in the next three years.  I’m based in Chicago and my organization spans three countries, so I’m working with many different teams to create a focal point.  We’ve created new business models to tackle the disruption our market will face in the next few year and are continuously innovating our approaches to achieve the highest possible success.”

How did studying IM help? “When I look back, what I really enjoyed was the diversity in the classroom.  Not only the exchange students from abroad but also all the different experiences everyone brought along. The fact that people came from different backgrounds and trades made the learning experience even more substantial.  I was involved in the Students Council and also led with two other Students the project Insight China in 2008. The management of Insight China was a boost to my career start after the IM program.  The creativity involved in the sponsorship models we built and the responsibility given as a student equipped me with the right tools to start my job in marketing consulting.  So I was able to grow my career much more quickly than would normally have been possible. All in all the time at UAS NW/FHNW was amazing, the friendships and experiences were timeless and the semester abroad helped my Spanish and introduced me to my now wife from the United States!”

Post-Graduation JP started as a Junior Consultant with Futurecom interactive AG in Switzerland and after two years was promoted to Consultant where he consolidated his expertise in digital marketing including account management for such companies as Ford (Switzerland) Lindt & Sprüngli (International) and Colgate-Palmolive (Europe). He moved to Bosch in Chicago in 2012.  He’s currently close to completing his Executive MBA at Northwestern University’s Kellogg’s School of Management.

Want to catch up with JP? You’ll find him on our LinkedIn group.

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