#ThrowbackThursday: Daniele Turini

Met on day 1 – the crew! From left Robel, Manuel, Reto , Daniele (in front) and David

This is our crew.  We met on the very first day of studies in IM.  In one of the classes we had to form a group and there was no choice, really, all 5 of us guys were in the back row.  There was an instant  chemistry among us though and the friendships have proved lasting.  After graduation, we all went our separate ways but remain in touch sporadically.  And – whenever one of us turns 30 we get together. Recently it was David’s turn and we all made sure we could at least catch up, say hi and plan our next common activity.

Graduated in 2012

(Photo: Natascha Jansen)

Now  After 4 years as the Head of eCulture, Marketing and Communications at the Basel Museum of History, I changed jobs last August and am now Digital Consultant at Xeit GmbH where I can concentrate on what is my passion – digital communication.  At this agency, I can work on a broad range of projects such as working out social media strategies, re-designing websites, drawing up concepts for blogs or working on some kind of digital projects that yet have to be defined.  Sometimes we work for bigger corporations, but it’s also very nice to help the smaller start-ups.  I hold Social Media workshops or even broader-themed workshops for clients.  I also do more teaching now.  Currently I hold courses in community management at the ZHAW (Zürcher Hochschule for Angewandte Wissenschaften) and once a semester I’m guest lecturing at the Albert-Ludwigs University in Freiburg im Breisgau on eCulture.  I love the diversity of my roles but it is of course demanding.

After graduation My career path was a case of serendipity.  I took on an internship at the Basel Museum of History and just then they were looking for someone who could do Social Media.  This role expanded over the years where I developed a digital strategy and in teams worked on numerous cross- and transmedial events and activities. It was a good time. I had the chance to start from zero and eventually was invited to present our digital strategy in Atlanta, Barcelona, Berlin and various other places in Europe. At the same time, I returned to the FHNW repeatedly to further educate myself in this field: I first did a DAS in e-Business Management and currently I’m doing the Master in Digital Marketing (to be quite honest, I never would have thought I would do that).

How did studying IM help? It gave me an international mindset.  I always felt that there’s a different approach in IM both on the personal and the business level.  We were always encouraged to think outside the box and to be open-minded.  This mindset increased my initial motivation to study IM and it has served me extremely well in my professional field.  Social Media, digital media is also very much about being open-minded.

Want to get in touch with Daniele?  You’ll find him on our closed IM Alumni group on LinkedIn. (And of course, you’ll find him on Facebook, on Twitter, on Instagram, on Snapchat, on Xing, on SoundCloud, and on his very own dotcom page!)

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#Throwback Thursday: Esin Cengiz

The Missing Podium. From left: Robert Buttery auctioning Dean Antje Leukens and Esin Cengiz finding it thoroughly amusing

“At the kick-off event for IM Alumni we were beginners and made a few hilarious mistakes. Not only were we not able to print the name tags on time, we realized we didn’t have a podium for the charity auction and Robert as auctioneer and Antje who was being auctioned tried to stand on the same chair. This was hilarious. Later at the speed-networking there were some misunderstandings as some thought it was speed-dating.  But it was great – so good to launch this connection and I’m certainly looking forward to the next one – the Bid for a Boss on 27 April – where we do have a podium!”

Graduated BSc IM 2009

Now Head of HR and of CSR at Pernod Ricard “What I really love about my job is working with people, supporting them supporting them to be at their best as well being there for them when they just need someone to talk and share their thoughts. It’s especially the change management that I find challenging and rewarding.  It allows me to be creative and innovative and put my footprint on our culture – the way we want to work, to shape our organization. Hence why I was actively looking for roles in HR where I could embrace the change management aspect in my area of responsibilities. What I enjoy a lot about working at Pernod Ricard is definitely the great brands we have but also our decentralized organization which  gives us the liberty to shape our business according to the Swiss market needs. We are all asked to be entrepreneurs and take responsibilities for our decisions and actions. We are quick to make decisions and bring change, and that is what keeps me going every day. That also is reflected in our CSR actions where we should not just talk about it, but do it seriously, set an example.  So, for instance, we’re now changing our cars to emission A standards and introducing a paperless office or working with SpiritsSuisse to actively raise awareness about misuse of alcohol.  Additionally, we’re sponsoring ESN (European Student Network) parties at the FHNW with the objective of supporting responsible drinking.”

How did studying IM help? ”It taught me to be flexible and open-minded. This attitude was intrinsic in the studies and then consolidated on the semester abroad. My world was opened to the fact that different people perceive things differently and do things differently – you can’t just go from your own perceptions.  Of course we experienced this too during our studies here – there were many students from different cultures.  And our lecturers – not only different cultures but teaching us diverse topics: our professor in Maths and Statistics also taught an elective in Books of the World. I truly believe that we are very lucky to have gone through the studies as we have, we were exposed to diversity in a way that is very special and prepared us all to what was to come. I think that is the reason why I enjoy being the Chair of the IM Alumni Association Board so much, to be able to give back and contribute to the great community of IM is still very rewarding and exciting as ever. It is great to see that every year the school is graduating top class students and opens many doors for them to go and be great at what they do. I am certainly grateful that I have had the opportunity to study International Management at the FHNW, not only for the great people and experiences but for the long lasting relationships I have gained out of it.”

After Graduation “After an initial internship in HR at PwC I became an HR Assistant and HR Consultant @PwC.  Then I became PMO for the Global Talent Acquisition team to shape the new recruitment strategy for Zurich Insurance Company. In 2013 I had the great chance to join 3M EMEA, where my role as HR Coordinator was to coordinate/manage the start-up of the newly created Supply Chain Center of Expertise EMEA in Burgdorf, moving over 200 people from across the world to Switzerland and building up the organization from day one on. Since 2013 I am also the Chair of the IM Alumni Association Board.”

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