Major Marketing students yesterday were tasked with pithcing their marketing strategies to a fictitious board considering launching an eco-engine oil. The board comprised four alumni, all from now working in the fields of marketing or communication. Ten teams of students delivered several different pitches each and received immediate feedback from both the panel and Marketing professor Barbara Miller.
“Hard work but really interesting,” was the consensus among the panel of alumni: Haris Besic (IM Alumnus now a marketing intern at the Swisscom Academy), Samuel Bühlman (IM Alumnus, now wokring in Marketing and Communication for Innovation as Business Developer at Olyfia), Fabian Stutz (Alumnus Betriebsökonomie, now Head of Sales at Robotec Solutions AG), and Stefanie Pauli (IM Alumna, now trimedial journalist at SRF).
For the 6th semester students this was the final session of their intense Major Marketing course: they received their tasks in the morning and presented in the afternoon. A fitting end to both the intense day and the semester was an informal apero.