#ThrowbackThursday: Daniele Turini

Met on day 1 – the crew! From left Robel, Manuel, Reto , Daniele (in front) and David

This is our crew.  We met on the very first day of studies in IM.  In one of the classes we had to form a group and there was no choice, really, all 5 of us guys were in the back row.  There was an instant  chemistry among us though and the friendships have proved lasting.  After graduation, we all went our separate ways but remain in touch sporadically.  And – whenever one of us turns 30 we get together. Recently it was David’s turn and we all made sure we could at least catch up, say hi and plan our next common activity.

Graduated in 2012

(Photo: Natascha Jansen)

Now  After 4 years as the Head of eCulture, Marketing and Communications at the Basel Museum of History, I changed jobs last August and am now Digital Consultant at Xeit GmbH where I can concentrate on what is my passion – digital communication.  At this agency, I can work on a broad range of projects such as working out social media strategies, re-designing websites, drawing up concepts for blogs or working on some kind of digital projects that yet have to be defined.  Sometimes we work for bigger corporations, but it’s also very nice to help the smaller start-ups.  I hold Social Media workshops or even broader-themed workshops for clients.  I also do more teaching now.  Currently I hold courses in community management at the ZHAW (Zürcher Hochschule for Angewandte Wissenschaften) and once a semester I’m guest lecturing at the Albert-Ludwigs University in Freiburg im Breisgau on eCulture.  I love the diversity of my roles but it is of course demanding.

After graduation My career path was a case of serendipity.  I took on an internship at the Basel Museum of History and just then they were looking for someone who could do Social Media.  This role expanded over the years where I developed a digital strategy and in teams worked on numerous cross- and transmedial events and activities. It was a good time. I had the chance to start from zero and eventually was invited to present our digital strategy in Atlanta, Barcelona, Berlin and various other places in Europe. At the same time, I returned to the FHNW repeatedly to further educate myself in this field: I first did a DAS in e-Business Management and currently I’m doing the Master in Digital Marketing (to be quite honest, I never would have thought I would do that).

How did studying IM help? It gave me an international mindset.  I always felt that there’s a different approach in IM both on the personal and the business level.  We were always encouraged to think outside the box and to be open-minded.  This mindset increased my initial motivation to study IM and it has served me extremely well in my professional field.  Social Media, digital media is also very much about being open-minded.

Want to get in touch with Daniele?  You’ll find him on our closed IM Alumni group on LinkedIn. (And of course, you’ll find him on Facebook, on Twitter, on Instagram, on Snapchat, on Xing, on SoundCloud, and on his very own dotcom page!)

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#Throwback Thursday, JP Persico

It's spot JP-time! Anyone found him - three times?

It’s spot JP-time! Anyone found him – three times?

“I organised a trip for the exchange students to the Jungfraujoch – we had such a great time.  The setup of the Student Council was to organize events with the exchange students that fostered inclusion into the general student body and the exploration of Switzerland.  Everyone helped to make the students from abroad comfortable and participated in these great days out.  What’s amazing is that these experiences have led to long-lasting friendships.  Just recently I was visited here in Chicago by a former exchange student from Germany.”

JP Persico

JP Persico

Graduated BSc IM 2008

 Now Manager Digital Innovation and Strategy for Bosch North America

“I really enjoy innovating new pathways which can lead to improved business results. Currently I’m leading the digital marketing teams and digital innovation at our Automotive Aftermarket division here in North America, where we are developing new strategies to increase our digitally derived business from a single digit percentage point to 20% in the next three years.  I’m based in Chicago and my organization spans three countries, so I’m working with many different teams to create a focal point.  We’ve created new business models to tackle the disruption our market will face in the next few year and are continuously innovating our approaches to achieve the highest possible success.”

How did studying IM help? “When I look back, what I really enjoyed was the diversity in the classroom.  Not only the exchange students from abroad but also all the different experiences everyone brought along. The fact that people came from different backgrounds and trades made the learning experience even more substantial.  I was involved in the Students Council and also led with two other Students the project Insight China in 2008. The management of Insight China was a boost to my career start after the IM program.  The creativity involved in the sponsorship models we built and the responsibility given as a student equipped me with the right tools to start my job in marketing consulting.  So I was able to grow my career much more quickly than would normally have been possible. All in all the time at UAS NW/FHNW was amazing, the friendships and experiences were timeless and the semester abroad helped my Spanish and introduced me to my now wife from the United States!”

Post-Graduation JP started as a Junior Consultant with Futurecom interactive AG in Switzerland and after two years was promoted to Consultant where he consolidated his expertise in digital marketing including account management for such companies as Ford (Switzerland) Lindt & Sprüngli (International) and Colgate-Palmolive (Europe). He moved to Bosch in Chicago in 2012.  He’s currently close to completing his Executive MBA at Northwestern University’s Kellogg’s School of Management.

Want to catch up with JP? You’ll find him on our LinkedIn group.

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#Throwback Thursday, Sabrina Gallardo

Sabrina and fellow participants get ready for a banquet with officials during the 2010 Insight China seminar. From left: Michael von Arx, Sabrina Gallardo, Andrea Krebs, Chung EnhTaing.

Sabrina and fellow participants get ready for a banquet with officials during the 2010 Insight China seminar. From left: Michael von Arx, Sabrina Gallardo, Andrea Krebs, Chung EnhTaing.

“I had on no occasion experienced anything like the banquets with Chinese leaders we had during Insight China in 2010. I had never been so far away from home, in such a different culture and there we were, proving our great respect to them, drinking shot after shot with these officials. Not all students could keep up with these drinking habits. This trip was an amazing experience and certainly taught me to be much more tolerant.”

Graduated BSc IM 2010

Sabrina GallardoNow Country Division Controller and deputy CFO at Siemens Industry, Switzerland

“Consulting and supporting projects is what I love best. Cost is key for me so the opportunities to analyse situations and develop a strategy allows me to use my whole potential and not just my mathematical abilities.  It also involves more contact with people.  Obviously my job involves cycles of controlling where I have to deliver budgets and quarterly forecasts and so on but then for the rest of the year I am involved in projects on a diverse range of topics such as pricing tools, IT dashboards or recently I worked on business development based on the impact of the strong Swiss franc. Here I had to not only work with finance but also with logistics and the MarCom guys, exploring what the projected impacts were on the Siemens volume and the clients’ behaviour… I can get very involved and passionate about such projects.”

How did studying IM help?  “The key thing for me, I think, are the student networks.  These are really strong – not only during studies when we help each other study, and have fun at parties, but also afterwards. I was astonished, when I came back to Switzerland after working abroad for 4 years, that my former classmates were there for me, supported my job search. The most helpful course for me was Consulting, I took this as a minor and it taught me how to speak with different stakeholders.”

Post-Graduation During the on-site Insight China, Sabrina actually linked up with her future employer, Alstom, during the Insight China seminar. She asked if she could send her CV and next thing found herself on a train to Paris to be Financial Analyst for the Latin America Region & Controller of the Business Unit Alstom Transport. Next she took on the role of Business Manager with Estée Lauder Companies, based in Madrid, where she concurrently completed a MSc in International Relations and Affairs at the Comillas Pontifical University.

Want to catch up with Sabrina? You’ll find her on our LinkedIn group.

 

 

 

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#ThrowbackThursday, Olivia Jeup

From left: Gabriela Stefanini, Olivia Jeup, Eveline Bürkli and Timo Kaufmann at Dick's Last Resort in Boston - taking it on the chin.

From left: Gabriela Stefanini, Olivia Jeup, Eveline Bürkli and Timo Kaufmann at Dick’s Last Resort in Boston – taking it on the chin.

Olivia in Boston with connectUS in 2012: We went to a restaurant called Dick’s Last Resort which is a place where the waiters are intentionally obnoxious to customers; like they really insult you. It brought up loads of our vulnerabilities but we had grown so close as a team that we were able to laugh about ourselves and about many silly little things.  After a day of intense but formal presentations and visits, it was very so nice to ‘let loose’.

Olivia Jeup, graduated 2012, now works as International Communications Manager at Roche

Olivia Jeup, graduated 2012, now works as International Communications Manager at Roche

Graduated BSc IM 2012

Now International Communications Manager for two divisions (Immunology and Ophthalmology) at Roche.

“I love this job – it is challenging at times working with highly educated clinicians and physicians and trying to understand the complex field – but of course this gives me a ‘free education’.  I work in cross-functional teams and develop and implement communications strategies to support achieving the marketing goals for individual products.  This mostly means we maintain relations with various audiences and are responsible for informing and educating them about specific diseases and drug developments.  For instance, informing journalists about the latest research into a particular disease.  It can be very creative and I enjoy working in the health industry as it’s something that really matters.”

How did studying IM help?  “Many of the courses were useful and connect to my current position, especially by giving me an insight into business.  Although I’m specialized in communications, I need to have insights into the business side to successfully contribute to market growth. For instance, I now need to provide information about our products that investors look for or manage issues to protect the brand’s reputation so I need that kind of insight. The Intercultural Communication courses helped in that I now work in global teams and need to be culturally aware.  It is amazing how well connected the school is to the world and prepared me for my current working environment.  Studying in English, for instance, means I am entirely at ease working here at Roche”.

Post Graduation Project Manager at Richmond Events and then joined Roche 3 years ago.  Also completed a (online) MSc in Marketing at the University of Liverpool.

Want to catch up with Olivia? You’ll find her on our LinkedIn group.

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