Four alumni helped Prof Dr Barbara Miller (far right) assess Marketing student presentations: From left Fabian Stutz, Samuel Bühlmann, Haris Besic and Stefanie Pauli.
Major Marketing students yesterday were tasked with pithcing their marketing strategies to a fictitious board considering launching an eco-engine oil. The board comprised four alumni, all from now working in the fields of marketing or communication. Ten teams of students delivered several different pitches each and received immediate feedback from both the panel and Marketing professor Barbara Miller.
“Hard work but really interesting,” was the consensus among the panel of alumni: Haris Besic (IM Alumnus now a marketing intern at the Swisscom Academy), Samuel Bühlman (IM Alumnus, now wokring in Marketing and Communication for Innovation as Business Developer at Olyfia), Fabian Stutz (Alumnus Betriebsökonomie, now Head of Sales at Robotec Solutions AG), and Stefanie Pauli (IM Alumna, now trimedial journalist at SRF).
For the 6th semester students this was the final session of their intense Major Marketing course: they received their tasks in the morning and presented in the afternoon. A fitting end to both the intense day and the semester was an informal apero.
IM Alumna Stefanie Pauli and Marketing professor Nikolina Fuduric (Photo: Kierin Mulholland)
Four IM alumni return to their alma mater next week to evaluate Marketing Major students’ final presentations. Stefanie Pauli, Fabian Stutz, Haris Besic and Samuel Bühlmann were invited by Prof Dr Nikolina Fuduric to support her in providing students feedback and an evaluation on Thursday, 8 June at the OVR campus.
In their 6th semester, the Marketing students worked on a capstone case based on an engine oil that has sustainable properties. They were given a written assignment on how to launch such an US American product on the Swiss market and develop a marketing plan. On 8 June they receive instructions in the morning on a presentation they have to develop to give in the afternoon in front of the panel. Stefanie Pauli (graduated 2014) is now a journalist with SRF, Fabian Stutz (graduated 2016) is now Head of Sales at Robotec Solutions, Haris Besic (graduated 2016) is a Marketing Intern at Swisscom and Samuel Bühlmann (graduated 2013) is a Business Developer at Olyfia.
“With this capstone course and case, we’re trying to bring a balance of knowing, doing and being in marketing and as a business professional, ” says Nikolina Fururic. “Our classroom philosophy has a holistic bent where we try to think as inter-disciplinarily as possible so that the students can see that their decisions have impact on a lot of fronts…sometimes even unexpected ones. We have a big focus on being able to use the knowledge they’ve developed so that they can go into the business world confident that they are agile thinkers and problem solvers.”
From 16:15 there will be an apero.