#Throwback Thursday, JP Persico

It's spot JP-time! Anyone found him - three times?

It’s spot JP-time! Anyone found him – three times?

“I organised a trip for the exchange students to the Jungfraujoch – we had such a great time.  The setup of the Student Council was to organize events with the exchange students that fostered inclusion into the general student body and the exploration of Switzerland.  Everyone helped to make the students from abroad comfortable and participated in these great days out.  What’s amazing is that these experiences have led to long-lasting friendships.  Just recently I was visited here in Chicago by a former exchange student from Germany.”

JP Persico

JP Persico

Graduated BSc IM 2008

 Now Manager Digital Innovation and Strategy for Bosch North America

“I really enjoy innovating new pathways which can lead to improved business results. Currently I’m leading the digital marketing teams and digital innovation at our Automotive Aftermarket division here in North America, where we are developing new strategies to increase our digitally derived business from a single digit percentage point to 20% in the next three years.  I’m based in Chicago and my organization spans three countries, so I’m working with many different teams to create a focal point.  We’ve created new business models to tackle the disruption our market will face in the next few year and are continuously innovating our approaches to achieve the highest possible success.”

How did studying IM help? “When I look back, what I really enjoyed was the diversity in the classroom.  Not only the exchange students from abroad but also all the different experiences everyone brought along. The fact that people came from different backgrounds and trades made the learning experience even more substantial.  I was involved in the Students Council and also led with two other Students the project Insight China in 2008. The management of Insight China was a boost to my career start after the IM program.  The creativity involved in the sponsorship models we built and the responsibility given as a student equipped me with the right tools to start my job in marketing consulting.  So I was able to grow my career much more quickly than would normally have been possible. All in all the time at UAS NW/FHNW was amazing, the friendships and experiences were timeless and the semester abroad helped my Spanish and introduced me to my now wife from the United States!”

Post-Graduation JP started as a Junior Consultant with Futurecom interactive AG in Switzerland and after two years was promoted to Consultant where he consolidated his expertise in digital marketing including account management for such companies as Ford (Switzerland) Lindt & Sprüngli (International) and Colgate-Palmolive (Europe). He moved to Bosch in Chicago in 2012.  He’s currently close to completing his Executive MBA at Northwestern University’s Kellogg’s School of Management.

Want to catch up with JP? You’ll find him on our LinkedIn group.

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#ThrowbackThursday, Olivia Jeup

From left: Gabriela Stefanini, Olivia Jeup, Eveline Bürkli and Timo Kaufmann at Dick's Last Resort in Boston - taking it on the chin.

From left: Gabriela Stefanini, Olivia Jeup, Eveline Bürkli and Timo Kaufmann at Dick’s Last Resort in Boston – taking it on the chin.

Olivia in Boston with connectUS in 2012: We went to a restaurant called Dick’s Last Resort which is a place where the waiters are intentionally obnoxious to customers; like they really insult you. It brought up loads of our vulnerabilities but we had grown so close as a team that we were able to laugh about ourselves and about many silly little things.  After a day of intense but formal presentations and visits, it was very so nice to ‘let loose’.

Olivia Jeup, graduated 2012, now works as International Communications Manager at Roche

Olivia Jeup, graduated 2012, now works as International Communications Manager at Roche

Graduated BSc IM 2012

Now International Communications Manager for two divisions (Immunology and Ophthalmology) at Roche.

“I love this job – it is challenging at times working with highly educated clinicians and physicians and trying to understand the complex field – but of course this gives me a ‘free education’.  I work in cross-functional teams and develop and implement communications strategies to support achieving the marketing goals for individual products.  This mostly means we maintain relations with various audiences and are responsible for informing and educating them about specific diseases and drug developments.  For instance, informing journalists about the latest research into a particular disease.  It can be very creative and I enjoy working in the health industry as it’s something that really matters.”

How did studying IM help?  “Many of the courses were useful and connect to my current position, especially by giving me an insight into business.  Although I’m specialized in communications, I need to have insights into the business side to successfully contribute to market growth. For instance, I now need to provide information about our products that investors look for or manage issues to protect the brand’s reputation so I need that kind of insight. The Intercultural Communication courses helped in that I now work in global teams and need to be culturally aware.  It is amazing how well connected the school is to the world and prepared me for my current working environment.  Studying in English, for instance, means I am entirely at ease working here at Roche”.

Post Graduation Project Manager at Richmond Events and then joined Roche 3 years ago.  Also completed a (online) MSc in Marketing at the University of Liverpool.

Want to catch up with Olivia? You’ll find her on our LinkedIn group.

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